Daily Addiction: Mobile internet
A recent study by comScore has now revealed that the number of people browsing internet through their mobile devices has doubled through January 2008 – January 2009. With job cuts, and current economic crisis in the background, mobile communication has gained acceptance as a cheaper, more accessible, convenient and more secure conduit to browsing the internet. Mobile internet has thus evolved from an occassional activity to a part of people’s daily lives and routines. Among the audience of 63.2 million peopleaccessed news and information on their mobile devices within the studied time frame, 22.4 million – or 35 percent – did so on a daily basis. This number represents more than a 100 percent jump from the size of the audience the year before.
Social networking and blogging emerged as the most popular daily uses of the mobile web access. It registered a 427% jump in traffic (January 2009 versus January 2008). News sites registered a growth of 188% and entertainment sites registered 107% growth in mobile web access.
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