“Twitter”ing away (part II)
Twitter’s age distribution pattern in heavy towards the 25-34 age group. For Digg, it is mostly uniform across the age bands.
Also relevant are the clickstream data according to which, Digg relies heavily on Search sites such as Google for traffic. (The absolute number of Searches for Twitter is still higher than Digg). On the other hand Twitter recieves higher share of traffic from social networks. This is mostly due sto the applications which integrate these sites. For instance, Twitter application has 104,000 users on Facebook, where status updates can be linked to Twitter!
One dampener to these statistics is the fact that Twitter’s traffic is routed through a variety of sources. In fact 44% of its traffic are from sources which are not web based. This includes the text message, Instant message, RSS and Twitterific applications. A significant amount of Twitter activity takes place through mobile phones, which is not measured and which could impact the Twitter statistics in a northward fashion. So the web based numbers actually tell a part of the story, the whole of which can only be guessimated by the buzz around Twitter during the Barack Obama’s Presidential Campaigns and Swearing in.