Mastercard is introducing a Mobile Payments Gateway that delivers end-to-end mobile payment solutions. This is a milestone feat for m-Commerce. It will be much easier to send and receive money through the mobile device than it’s occurs currently and it will boost initiatives due to technologies like these. Anyone within the payment cycle can build quick and cost-effective customized mobile solutions which all will serve to offer a convenient and secure -mobile- payment process.
Mobile Payments/M-Commerce are heralded as the next growth frontier for Mobiles. M-PESA in Kenya has set examples enabling people to have their first banking accounts on their handheld phones. Juniper estimates the opportunity at $860 billion generated made by close to 450 million consumers with 285 billion transactions by 2013. Money Transfer is expected to generate more than $200 billion in 2013. The ticketing segment will be driven by consumer usage on rail, air and bus networks as well as sports and entertainment events This will represent over 40% of the global transaction value by 2013. In 2008, only 67 million mobile phone users accessed mBanking services, whereas in 2013 the figure could reach one billion.
Last year, <a href="“>VISA had demonstrated a NFC led mobile point of sale payment in a pilot at Malaysia spearheaded by Maxis, Nokia, Maybank under the aegis of VISA.
“The Mobile Payments Gateway will help to make mobile payments a way of life for mobile phone users around the world,” said Joshua Peirez, group executive of Innovative Platforms for MasterCard Worldwide. “Through our global, integrated payment network we are efficiently connecting financial institutions, merchants and consumers together to mobilize MasterCard payment solutions in a way that truly reflects today’s on-the-go lifestyles.”
Vivo, the largest mobile operator in Brazil along with Itaú Unibanco and Redecard will be the first ones to partner up with the gateway. Mastercard will introduce its Mobile payments solutions in select markets around the world. Adoption, usage and diffusion are important for a further development of Mobile Commerce and Marketing.
A quick Stat showing the obvious acceptance of Mobile payments as a technology to be higher within the younger agen individuals in US. The obvious inference is to catch the customers young. The Mobile payments technology has to be pivoted around the young adults. It would be interesting to see the acceptability of M-payments across the SEC categorizations.
We want to have a little bit of Google in everybody’s transaction with the Internet
ERIC SCHMIDT, CEO, GOOGLE
Speaking at the Mobile World Congress (MWC), Google Inc Chief Executive Eric Schmidt urged the mobile industry not to block opportunities offered by the mobile Web and said Google and telecoms carriers could have a symbiotic relationship. Google has raised hackles in the industry by launching a smartphone platform — Android — selling its own-branded phone directly to consumers without the mediation of carriers, and announcing plans to build a super-fast broadband network. It has also been seen as a problem by some operators, which are having to invest and upgrade their networks to meet the huge demand for data services required by users spending time on the mobile Internet and sites from search leader Google and others. Eric urged that the surge in data services had to be viewed more constructively in terms of revenue opportunities.
Given Google’s increased focus on smartphone-data services it is not unusual that “Mobile First” is being put as primary focus of the company. The latest acquisition in that space, AdMob, is a result of this new strategy. The signs are there, smartphone sales are growing at a 30% year-over-year rate, which will eventually surpass the personal computer sales.Even more important, the adoption of the Mobile Web is growing annually eight times faster than the Web adoption did a decade ago. In countries like Indonesia and South Africa more searches are done via the mobile Web than via the desktop, it simply cannot be ignored.
Three areas are coming together on the mobile device, namely the Cloud, computing power and interconnectivity. All these three areas converge in the mobile device, making it a most powerful device where strategies need to be developed in order to thrive or at least, survive.
Check this Slideshare Presentation which is a simple, easy and interesting note on Google’s Mobile Strategy.