A new dimension to TVs: Google TV
TV meets Web. Web meets TV.
This is a successor to the first post on Active TV and Android.
4 billion people across the world watch TV and it was time before TV became a more active medium than the passive one way medium that it is presently. Not only does this give a new dimension to TV but also helps it counter the fight from the entertainment experience from phones and computers. The main reason why TV lags Phones and Computers is because of the lack of the Web. With the web, finding and accessing interesting content is fast and often as easy as a search. But the web still lacks many of the great features and the high-quality viewing experience that the TV offers.
Google now strides into this green space fusing the experience of Live TV and the best of Web in one seamless experience. Thus the TV invades the Personal computing and laptop computing space and provides a two way experience including favorite video, music and photo sites.
Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. The Google TV will be powered by the Google Chrome which will allow access to user’s favorite websites and easily move between television and the web. This opens up TV from a few hundred channels to millions of channels of entertainment across TV and the web. The television is also no longer confined to showing just video. With the entire Internet in the living room, the TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more. Google TV uses search to provide an easy and fast way to navigate to television channels, websites, apps, shows and movies.
This possibly is just scratching the surface in Active TV viewing. Basis the Android and Chrome Open Platforms, Web Developers may have to re-define the internet experience altogether and design content and apps especially for TV viewing. Google is making available the Google TV SDK and web APIs for TV so that developers can build even richer applications and distribute them through Android Market. It is also in strategic alliance with Jinni.com and Rovi at the leading edge of innovation in TV technology for providing semantic search, personalized recommendation, guide applications and social features for Google TV across all sources of premium content available to the user.
Google has also commented that they are in talks with Logitech and Sony to put Google TV inside their Televisions, Blue Ray players and companion boxes and is aiming to hit the market by Spring 2010.
This is an incredibly exciting time — for TV watchers, for developers and for the entire TV ecosystem. By giving people the power to experience what they love on TV and on the web on a single screen, Google TV turns the living room into a new platform for innovation.
Watch this You Tube Tutorial on Google TV