Loyalty in the smartphone market is a hard thing to command and come by for handset manufacturers unless you are a certain somebody called Apple. Apple iPhone commands more than twice the fidelity of Android devices or smartphones in general. 59% of iPhone users would like to stay loyal to the iOS as against 25% of other smartphone users with their respective Operating systems.Apple 59% stacks up very favourably against 35% for RIM Blackberry, 28% for Android, 24% for Symbian and 21% for WinMo. The WinMo figure at 21% is a reflection of the WinMo 6.x operating system and as and when WinMo 7.0 gains steam, the loyalty numbers is expected to head northwards.
As smartphone manufacturers scramble to innovate their handsets, offering the best high-resolution cameras, super clear displays and support for the next generation mobile networks, smartphone owners are leaving their options open, especially now that manufacturers are moving towards open-sourced operating systems like Google’s Android software. The differentiator is now starting to move beyond just the OS and the hardware to a host of eco-system factors such as Applications, Developers and Ecosystem, Extendibility across multiple home devices. Finally, the Operating expenses in terms of data plans and data is also a large determining factor for user stickiness around the devices