Mobile Apps as media channels
Sharing a perspective paper on the future of Mobile-applications as media channels that allow brands and sponsors to engage their users and consumers. The Potential of this market is currently not measured but estimates put the magnitude of spends on mobile media at 1/3rd of total marketing budgets.
New Monetization paradigms sought to support Profusion of App stores
Apps: The new face of Internet (Part II)
Apps: The new face of Internet (Part I)
Evolution of App Stores (Part II): Putting the Brands perspective to Monetizing Apps stores
Evolution of App Stores (Part I)