Google+ is not about “being social”. It is Google’s next level of Monetization
The Jury is divided on G+. However G+ is adding up numbers very very impressively.
My opinion about G+ is that it really mashes features from Facebook, Twitter, Skype, Stumbleupon,Tumblr well currently. What adds glory to the effort is the slick UI and UX. Interestingly most of the properties on G+ are Products from Google that are already available. So for now, it is old wine in revised packaging.
Going forward a lot of product developments are expected in G+ is expected in quick time. Surely LinkedIn type Professional networking is sometime soon. Gaming is yet another big piece. LBS would be yet another. Collective Buying is yet another.
Given all these features,G+ has good reason for traffic: Features and enhancements, engagements and experience layer over the basic layers of social networking, feeds, groups, chats, recommendations and discussions. There would be some missing pieces like social games which will also get integrated at some level. That will deliver the “stickiness” piece.
And then… Where there is traffic, Brands will have to be. The features in G+ support Brand conversations and other brand integrations possibly to higher known levels than that which is happening currently. Brands fancy that kind of experience, engagement and involvement with consumers.\
Thus G+ is Google’s best effort in terms of extending its competency of monetizing things from the search domain to the social domain. Prior to G+, Google had search results but no means of profiling who had done the search. With G+, Google leaps that lack of understanding in terms of profiles. End of the day its all about targeting users and profiling better, to monetize the effort.And no one monetizes better than Google does. With Google’s strength in native properties such as Search, Location, Mobile, Content, Media and Video; integration of chatter, conversation and networking will make this a huge next gen tool… possibly Google’s next Billion Dollar babe.