Tablets: Is it a two horse race? Or there are three horses?
Gartner estimates that tablets were a 17.6 million market in 2010 and are expected to be 63.6 million units strong in 2011.That is an incredible 261.4% growth. The growth figure is expected to touch 326.6 million units by 2015 according to Gartner.ISuppli puts the 2015 number at 275 million units. Gartner had reduced its forecast for growth in computers sales from 9.3 per cent to 3.2 percent in 2011 and from 12.8 per cent to 10.9 per cent in 2012. This dominance and takeover of the computing world by tablets has so long been good news only to Apple even as Android struggles to get better at the tablet game. iPad 2 single handedly outselling all competing tablets combined and is expected to account for 73.4 per cent of worldwide tablet sales in 2011, down from 83 per cent share in 2010. Gartner expects Apple to maintain 50% of the global tablet marketshare in 2015.. Android tablets are on pace to ship 11 million units in 2011, accounting for 17.3 per cent share in the market up from 14.3 percent market share in 2010. Gartner’s forecast for the Android has been lowered by 28 per cent from last quarter’s projection. The reduction would have been greater had it not been for the success of budget tablets in Asia, and the expectations around the launch of Amazon’s tablet. To many, the third front would be the Microsoft Windows tablets which aren’t yet there on the horizon (not yet!).And yet, late arrival might limit its appeal, especially to consumers, as Apple and Android will be well established in the market by then. The current buzz around Windows 8 driven by the demonstrations seen at the BUILD conference might be short-lived if Microsoft’s push to use the new OS across devices comes at a compromise in usability. Also, the late arrival might limit its appeal, especially to consumers, as Apple and Android will be well established in the market by then.