The Three Platform paradigm in connected future of technology
The future belongs to connected experiences over a large range of devices starting from Smartphone, Tablet, Networks and not limiting only to TV, Vehicles, Home appliances and more. As a new era of convergence sweeps in, increasingly its evident that the Apple, Android and Windows will lead this march of convergence into the future.
Apple leads by the experience example on a relatively modest number of its own devices. The key will be the experience factor which will power Apple as a high margin and profitable enterprise. The key challenge for Apple will be to enable experiences seamlessly across platforms and devices. Apple will not be in the game of out-innovating Android. It will be more about how well it is able to merge exepreince, interface with technology services on various platforms and devices.
Android will emerge as the mass vehicle. Being open and free will anchor a lot of innovation, some of it across some very new devices and interfaces. The key here is Android’s flexibility which will provide sound base for innovation across platform and devices. The challenge for Android will be in terms of providing a common user experience. There may not be any pure Android experience since innovation on various platforms will add to disintegration of the “pure” Android Interface and experience. This is both good and bad for Android (the Amazon example) because it would mean staying ahead of the curve at the cost of not having an interface as good as Apple.
Microsoft Windows will consolidate its Enterprise position and leverage its advantage across legacy platforms and security. Microsoft however has been loose in bringing innovation to markets. For every Kinect, there is a surface which is not yet commissioned. However, Microsoft’s niche has to be the enterprise and with its Windows8 it is trying to establish credibility across mobility experiences. Microsoft may still be lagging the “killer app” in enterprise mobility- and a Balckberry acquisition can give it just that edge in terms of the Blackberry infrastructure. There are some reports of a acquistion afoot. Interestingly enough Blackberry has put off its QNX platform till end of 2012. If one wishes to read between the lines … a struggling Blackberry puts off QNX almost indefintely, a Microsoft is fishing for “the killer enterprise app”, RIM is a prime sell off target, Microsoft had evinced interest…. is the acquisition a near reality?? We shall see