Apple, Google and microsoft in the battle for Cloud
Cloud storage and applications are quickly becoming critical to consumers’ mobile lives in a converged world. The age of carrying personal memory devices or mailing documents to oneself is yesterday. Cloud-based productivity tools are now principal and key to manage documents access content and control one’s data from multiple devices. The cloud truly represents the future of storage beyond physical media.
The launch of Google Drive drives the competition in clouds to the next level. Apple, Google and Microsoft (the trio yet again) are at it… each trying to reinvent and redisgn cloud to augment their world of converged services and seamless connectivity. Google starts off from Gmail by providing all account holders 5GB space in the cloud. One can opt for higher capacities in storage albeit for a price.
Interestingly enough Microsoft which was magnanimous with 25GB of Skydrive space has offered a miserly 7GB. The cost factor can be a real dampener both for Google and Microsoft. Even while Microsoft seems to have a better product compared to Apple and Google and Google needs to perfect its cloud storage solution….Again the pricing and storage is a masterstroke from Apple given that most of the storage is used in media files. By tightly integrating and controlling media (video, audio and games) in its eco-system and making the storage of such items free, Apple is offering a value to the consumer in terms of judicious and prudent use of storage space.
Here’s how the three giants stack up on the cloud storage solutions -
Let the battle of cloud spaces begin….
The choices for Sony!
Presenting the final profile of the decline at Sony. Read the first and second posts.This post examines the options that Kirai provides Sony.
Sony had all the makings of a winner with great competence and expertise across all key categories. However, the typical Steve Job’esy intellect to connect all elements into one wholesome synergistic company has been missing with different parts of the company working in silos which impeded the emergence of a coherent strategy. By the time the different divisions had been corralled into cooperating, Sony had lost its foothold in two crucial product categories: televisions and portable music devices. It was late to flat-panel displays, as well as to digital music players like the iPod. After disappointing sales, Sony pulled the plug on its answer to Apple’s iTunes, the Sony Connect online store, after just three years. It has not been able to offer up a comprehensive alternative since.
Sony’s woes mirror a wider decline in Japanese electronics and many of the Japanese giants have lost their technology leadership in many areas. A strong Yen has hurt exports, but a deeper issue is that the economy and the businesses has simply run out of innovative ideas. Mr. Hirai, the new C.E.O., has said that the company will focus on three businesses: mobile devices, including smartphones and tablets; cameras and camcorders; and games. Analysts and Industry watchers are already writing Sony off from the TV space. However, Mr Hirai says that Sony will not retreat in TVs.
Hirai is very keen to focus on its Xperia line of smartphones, which according to Sony is fast becoming a hub in the technology ecosystem. He said he would make Sony a leader in the mobile field and triple sales in that business in three years, to 1.8 trillion yen, or $22 billion. Sony’s purchase of Ericsson stake in Mobile venture for $1.5bn is a step in the direction of getting serious and full control of the mobile domain. The intent is to integrate its Xperia smartphones with Sony tablets, personal computers and game consoles, allowing users seamless access to content across devices — a long-trumpeted but so far largely elusive strategy.
Sony is also keen to leverage its vast catalog of music, movies and games to differentiate its content business,and hopefully replicate the success of the Apple iTunes online store. Sony has said it intends to expand its popular PlayStation game network to offer music and video, replacing the disjointed lineup of content delivery platforms it now operates. Sony hopes to increase Sales in games to 1 trillion yen ($12 billion) by the end of March 2015, from slightly more than 800 billion yen ($10 billion), and to more than double operating profit.
Sony’s digital imaging business which includes digital cameras and camcorders will also see considerable step up of action to multiply sales from $12 billion currently to $19 billion by 2015. Interestingly enough, Kirai is also scouting growth in the medical field and is looking at acquisitions and investments. Sony has emerged as one suitor for the medical equipment maker Olympus
On the ailing Televisions, Analysts are of the view that Sony needs to exit the business after 8 straight years of losses. However, Hirai has very different thoughts on that. According to Mr. Hirai -TV’s are at the center of every home and a part of Sony’s DNA. Sony would try breaking in back to profitability by 60% reduction in fixed costs (and possibly work force cust). Sometimes letting go is the hardest feat.
Profiling Sony’s accumulated losses across categories
Sony’s loss in key categories such as Music and Televisions is the key to a accelerated downward spiral. The second part of the three series (Read part 1 here) blog examines the losses by the electronics giant across its key categories.
Music
With its catalog of music and foundation in electronics, Sony had the tools to create a version of the iPod long before Apple introduced it in 2001. The Sony co-founder, Akio Morita, envisioned as early as the 1980s marrying digital technology with media content for a completely new user experience. It didn’t happen. Initially, Sony engineers resisted the power of the company’s media divisions. Then Sony wrestled with how to build devices that let consumers download and copy music without undermining music sales or agreements with its artists. The company went its own way: its early digital music players, for instance, used proprietary files and were incompatible with the fast-growing MP3 format.
Television
Sony held aces in Televisions till about middle of last decade with impressive technologies such as Trinitron. However, lower-cost manufacturers from South Korea, China and elsewhere, are increasingly undercutting Sony. As TV’s shifted to larger and typically thinner formats, Samsung truly leveraged its expertise in thin panel screens to dislodge Sony and take the top mantle in Televisions. As Sony’s brand started losing much of its luster, the company found that it had a harder time charging a premium for its products.
The conundrum of many
Sony still makes a confusing catalog of gadgets that overlap or even cannibalize one another. It has also continued to let its product lines mushroom: 10 different consumer-level camcorders and almost 30 different TVs, for instance, crowd and confuse consumers. The diffused attention on multiple product lines has led to a divergence in focus (in sharp contrast to Apple’s focused strategy)
Gaming
An area where Sony has found success — and perhaps one that most crystallizes the transition from stand-alone consumer electronics into a digital, Internet-centered world — is video games. Sony marketed its PlayStation 3 console, for example as an integrated entertainment system that serves as a hub in the living room, connecting the Internet and television. But Sony’s obsession with hardware has marred that strategy. A delay in developing the console’s Blu-ray DVD player forced Sony to push back its release. Sales suffered because the PlayStation 3 cost much more than rival models from Nintendo and Microsoft. Sony was also slow to move into the world of online games, giving Microsoft a head start.
Online
Sony’s online strategy is problematic as well. The company has yet to come up with an integrated common platform to deliver music, movies and games, each of which, until recently, had its own network, with other platforms like the PlayMemories photo- and video-sharing services to boot. Now, these disjointed services, developed by far-flung units, are being forced into the Sony Entertainment Network, which Sony says will be its overarching content delivery platform. Experts say it will have to start exiting some product lines. It has already spun off a chemicals business, for instance, and some analysts wonder about its money-losing TV business.
to be continued
Sony: Of lost opportunities and bygone glories
Profiling the fall in Sony in a series of three posts. This is Part I of the series
In an event on April 12th, Kazuo Hirai, Sony’s executive officer heralded change in Sony saying that “The time for Sony to change is now.I believe Sony can change.” In-spite of Sony’s impressive tech credentials – not many outside and inside of Sony believe that “Change” could happen. Sony which once defined itself as vanguard of technological prowess is suddenly faced with a deficit of strong ideas to keep it relevant. Coupled with the rising Asian rivals and a strong Yen, Sony suddenly has seen a huge dip in competitiveness. Sony has not turned profit since 2008, is expected to return a loss of $6.4 billion this year and hasn’t delivered a hit product in years.
Sony’s stock value has been on the dip for most of the last decade and is 89% off its historic highs. It is trading at a quarter of the price of last decade. Sony’s m-cap is 1/9th of Samsung’s and 1/13th of Apple’s.
What went wrong is a tale of lost opportunities and disastrous infighting. It is also the story of a proud company that was unwilling or unable to adapt to realities of the global marketplace. Sony’s gravest mistake was that it failed to ride some of the biggest waves of technological innovation in recent decades: digitalization, a shift toward software and the importance of the Internet. One by one, every sphere where the company competed — from hardware to software to communications to content — was turned topsy-turvy by disruptive new technology and unforeseen rivals. And these changes only highlighted the conflicts and divisions within Sony.
Sony: Of lost opportunities and bygone glories
In an event on April 12th, Kazuo Hirai, Sony’s executive officer heralded change in Sony saying that “The time for Sony to change is now.I believe Sony can change.” In-spite of Sony’s impressive tech credentials – not many outside and inside of Sony believe that “Change” could happen. Sony which once defined itself as vanguard of technological prowess is suddenly faced with a deficit of strong ideas to keep it relevant. Coupled with the rising Asian rivals and a strong Yen, Sony suddenly has seen a huge dip in competitiveness. Sony has not turned profit since 2008, is expected to return a loss of $6.4 billion this year and hasn’t delivered a hit product in years.
Sony’s stock value has been on the dip for most of the last decade and is 89% off its historic highs. It is trading at a quarter of the price of last decade. Sony’s m-cap is 1/9th of Samsung’s and 1/13th of Apple’s.
What went wrong is a tale of lost opportunities and disastrous infighting. It is also the story of a proud company that was unwilling or unable to adapt to realities of the global marketplace. Sony’s gravest mistake was that it failed to ride some of the biggest waves of technological innovation in recent decades: digitalization, a shift toward software and the importance of the Internet. One by one, every sphere where the company competed — from hardware to software to communications to content — was turned topsy-turvy by disruptive new technology and unforeseen rivals. And these changes only highlighted the conflicts and divisions within Sony.








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