Smart TV Sticks!
Even while Apple TV is on the horizon and Android TV as a commercial product is half baked, the open ecosystem that Android engenders throws up exciting opportunities and devices based around the TV experience. Smart enough as these solutions are not driven by the large CE companies and is rather developed by small start-ups.
The innovation and the wow is the departure from the rectangular TV boxes into dongle sized entities. The pocket-sized dongle connects to the HDMI port of any regular TV and converts it into a Smart TV. It’s basically a fully functioning micro-computer the size of a thumb which runs Android 4.0 (Ice Cream Sandwich) much like today’s latest smartphones. Throw in a keyboard along with the remote and any HD television converts into an Android tablet and the accompanying remote (which includes a keyboard on the back) allows users to interact with their television as they would an Android tablet.
So then, we see the birth of a new ecosystem around the TV set, which is no longer controlled by old school parties such as the CE manufacturers, the broadcasters and the TV distribution platforms, and not even by relative newcomers such as Apple, but by a whole herd of out-of-left-fielders. The UI and the usability could be a spot of bother, but then it would eventually catch up in the next quarter or so.
Profiling a few of the leading efforts on the Smart TV Sticks
Infinitec Pocket TV- Dubai based start-up dealing which show-cased Smart TV solution
Liquid TV – Italy based start-up’s USB dongle solution for coverting TVs into smart TV(Android TV)