Q2, 2012 Tablet Market shares – Strategy Analytics
Strategy Analytics – Global tablet shipments reached 24.9 million units in the second quarter of 2012 up by 67% from 14.9 million in Q2 2011.. Apple rose to 68 percent global market share, having shipped a robust 17.0 million iPads worldwide, its highest level for almost two years.
Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010.
Android captured 29 percent share of global tablet shipments in Q2 2012, remaining static from 29 percent a year earlier. Global Android tablet shipments grew by more than half to 7.3 million units. Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.
Microsoft tablets remain niche, but attention is turning to the upcoming Windows 8 launches.
Others such as Blackberry and WebOS seemed to have been consigned to history as the race for Technology leadership narrows down to the triumverate.