Continued from an earlier post on Defining Semantic Web.
Mobile marketing as is and would still be the tip of a greater phenomenon that at this point of time, i would call Semantic Marketing Media, an extension of the concept Semantic Web, or Web 3.0, which is currently a nascent and “in concept phenomena”.
Mobile Marketing is a larger concept in comparison to Mobile advertisements and Mobile promotions. While both Mobile advertisements and Promotions are deal based, the key for the success of Mobile Marketing will be engaging the consumers and powering branded experiences around user journeys. User Journeys could at this point be defined as Consumer initiated transactions between himself and the company to satisfy any of the following needs: Discovery, Awareness, Experience, Engagement, Context, Transaction, Conversations and Profiles. This is defined as Semantic Media. The ability of mobiles to power such experiences are critical to context and profile based user targeting. The convergence of devices and platforms and technologies enable a whole system of technologies which can target relevant users contextually and enable them to talk to the brand, transact with the brand at different touch-points and in different locational contexts as well as different platforms.
Semantic Media would be the Media 4.0 after Mass Media, Internet Democracy and Social Media. The Internet Democracy and Social Media would also be Web 1.0 and Web 2.0 contemporaries. Semantic Media will be the contemporary of the “Internet of Things”, Web 3.0 thereby getting its name: Semantic i.e Metadata aware Media.