As Internet outgrows search, Semantic is the new key for information search, personalization and delivery.
With the advent of Social Web (Web 2.0), an amazing amount of online information continues to get created, and content continues to expand at its breathtaking pace. There are over 140 million tweets being posted every day, 48 hrs of video uploaded to YouTube every minute and more. Internet users would need tools to help them sort out data for them according to whats relevant and pertinent to them. It’s going to be harder and harder to find information because there’s so much out there. Without a mechanism of data sorting and discovery a lot of the information will never be used and most and all traffic will congregate in a few sites only.
A good index of sorting out the information overload would be data relevance, personalization and customization basis the user, his context, his profile and the social networks that he is a part of. I have in earlier posts discussed about the applications being the best deliver medium for the future internet: always on, always connected, active, learning, mobile, dynamic, intelligent and platform agnostic. Content that is customized for a particular individuals’ preferences can be chosen and presented in a variety of ways. Apps learn what users like and gets smarter as they use it. Semantic web leverages ontologies and meta-data to build paradigms of user online behavior and customizes the internet experience according to the user.Thus Semantic web moves users very quickly toward a world in which the Internet is showing us what it thinks users to see, but not necessarily what users need to see.
Thus, the same Google search performed by two different users could turn up entirely different results, as the search giant tweaks its suggestions on each individual’s behavior. Personalization can also require sacrificing privacy: customization works best when users are willing to hand over data about what they click, how long they spend reading it, what sites they follow, and more.Users, on their part, will be comfortable allowing apps to track them as long as companies prove giving up some privacy delivers better, more helpful services. People are willing to share more and more information if they see that they’re getting value out of it.