I bought my first eco wrist watch 2 years back. It came steep and it boasted of a perpetual battery life. It never needed a charge because it would charge itself under the sun. Something like the Superman! The raucous cries for environmental friendly devices is gaining decibels every moment and i used to think to myself, as to why a Nokia or any other company would not make a solar powered phone. It would be environment friendly, and would liberate the user from having to charge it every now and then! So then, Finally here it is. Samsung announced the Blue Earth at the MWC. Made from recycled plastic, this solar charged phone uses an inbuilt pedometer to measure the carbon footprint of the user. A full solar charge of around 10 to 14 hours will provide enough power for around four hours of talk time (this is bit low, but subsequent devices will better this statistic). The handset can still be charged normally using a conventional plug, with the solar panels used to top up the battery during use. Blue Earth hits the stores later this year at a high end tag. LG has already announced its own energy and environment friendly solar phone and this looks like the first of a mega trend toward zero energy devices. While Samsung has broken this new ground, it remains to be seen, which company is able to graduate all its portfolio to the solar powered phones the first. Long lasting environment benefits will accrus once this technology massifies to the the farmers and tribals of the loneliest parts of the planet!