Cashing in on Orkut
2009 should be the watershed years in terms of monetizing of the social networking sites through ads targeted on user specific information. Mark Zuckerberg knows it and Google is doing it. Orkut which is the No 1 networking site in India is tieing up with IPL to create its own brand positioning platforms to lure advertisers. What it offers advertisers is a better opportunity to create engagement and branded pages, groups etc with its users… to create its own buzz. Ultimately at some level it may serve as a online brand building medium with a decent RoI.