Ronnie05's Blog

Storm-controlled Formula One car a hit with Lewis Hamilton

Posted in Mobile Devices and Company Updates by Manas Ganguly on March 12, 2009

Storm-controlled Formula One car a hit with Lewis Hamilton

Compelling video featuring the Blackberry and Accelerometer being used to run a Formula one Car (the real mcCoy with Lewis Hamilton steering the accelerometer and the McLaren Car). I am reminded of james Bond (Pierce Brosnan) using such a gardet in the Tomorrow never dies to the disapproval of Q, the gadget maker.

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Smartphone market share update

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on March 12, 2009

The fourth quarter of 2008 saw Smartphone sales growth rate dip to 3.7% (versus 4Q,2007). The report compiled by Gartner, says that the worldwide sales of Gartner reached 38.1 million units, and slowed down considerably due to the fewer compelling devices and a worsened economic climate. Sales in 4Q were marginally better than the Q3, 2008 number of 36.51 million. As a proportion of all mobile device sales, Smartphones bettered the 4Q, 2007 number of 11% by 1 percentage point i.e 12%.

Global sales of smartphones reached 139.3 million units for the year 2008, which betters 2007’s smartphone sales (122.3 million units) by 13.9%!

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The iconic Apple iPhone doubled its market share from 5.2% to 10.7%. It sold 4.1 Million iPhone against a 1.9 million number in 4Q, 2007. http://www.electronista.com/articles/09/03/11/gartner.on.q4.2008.sphones/. The buzz around this device is almost unreal, with Operators rooting for it. AT&T (Read Article) has declared iPhone 3G a success after the inroduction of the Iphone served as a catalyst for a shift towards data on its networks. It has reported a 51.2% jump YOY renue from data usage on its networks. For the full year of 2008, iPhone has reported a 245% jump in units shipped (3.3 Million in 2007 and 11.4 Million units in 2008).

 

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Canadian based Telco Rogers, has also reported 36% boost to its data revenues because of iPhone in its portfolio. iPhone now contributes 33% to Roger’s Smartphone sales. (Read Article)

Boosted by the Blackberry Bold and the Storm, RIM’s market shares went from 10.9% in 4Q 2007 to 19.5% in 4Q,2008. It registered a 85% growth in number of units from 4 million in 4Q,2007 to 7.4 million in 4Q,2008. Over the full year, RIM bettered its 11.6 Million sales number in 2007 to 23.1 Million in 2008 (a jump of 97%).

The T-mobile G1, the first Android operating system powered mobile, and the Touch Diamond helped HTC better its sales from 1.3 million (4Q,2007) to 1.6 million(4Q,2008), a jump of 20%.

tmobile-g1-uk2Samsung’s Omnia and its other touchscreen devices have finally led its break through into the top 5, displacing Sharp. Samsung registered a 138% growth in 4Q,2008 over 4Q,2007 taking its Smartphone number from .67 million to 1.6 million!

The looser for a while and this time as well, is Nokia, who has lost 10% market share in smartphones (from50.9% to 40.8%). While it is still the market leader by a mile, Nokia was the only compnay in the top 5 to have registered negative growth of 17% (from 18.7 million in 4Q,2007 to 15.56 million in 4Q,2008). On a year basis, Nokia stagnated and registered .8%growth in a market which grew 13%. Its full year market share reduced from 49.4% (in 2007) to 43.7% (in 2008). The numbers shipped were 60 million in both years.

Harnessing Open Source to power the next level of Business: The Guardian’s Open Platform initiative

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In the age of open source and democratization of content it is just time before newspapers and news agencies join the open platform and social networking as a means to stay relevant. The challenge is to customize the business model around these to make money even while they reinvent the rules of the game. Guradin, The UK based newpaper has taken its first step in this direction by launching what they call the “Open Platform”. While all newspapers have a blogs, content and online presence, Guardian’s venture is different.

What guardian plans is to open up millions of of pieces of content: Stories, Photos, Slideshows and data sets to all who want to process all this data through web applications and mashups etc. In its present avataar, all this is Guradian’s core product, which Guardian shall open up to the internet for free! Why would someone do that?

Three reasons:

1. Guardian plans to use this channel to push advertising. In effect, by being a host to users, developers and applications, it is creating a captive base and it will push advertising feeds into this outlet as well. This thus becomes an extremely scalable way to increase ad inventories and at some stage Guardin will venture out into targetted advertising through API (application programming interface). That like creating a new G Mail and adsense.

2. Opening up all its content inventory would attract a whole bunch of programmers and developers to this platform which would nurture innovations around the core product. In an age where news feeds are so commoditized, innovations from an open source can pep up the channel offering. All this development at zero cost. Developers have already started throwing up interesting results. API maps matches news content with locations aroudn the world to create a crowd sourced geo tagged database of news. Content Tagger allows users to create web tag on Guardian database.

3. If nothing else works out, the effort is going to create branded content and applications, at no incremental cost. With no incremental costs again, Guardian will probably create plenty of new consumers and a new level of brand awareness.

All in all, an interesting piece of work, which would give us reasons and ideas on what works and what doesnot in terms of Monetizing efforts around the social networking platform in this age of Web 2.0 and Freetardonomics.

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