Ronnie05's Blog

Daily Addiction: Mobile internet

Posted in Industry updates, Social context, media and advertising by Manas Ganguly on March 18, 2009

A recent study by comScore has now revealed that the number of people browsing internet through their mobile devices has doubled through January 2008 – January 2009. With job cuts, and current economic crisis in the background, mobile communication has gained acceptance as a cheaper, more accessible, convenient and more secure conduit to browsing the internet. Mobile internet has thus evolved from an occassional activity to a part of people’s daily lives and routines. Among the audience of 63.2 million peopleaccessed news and information on their mobile devices within the studied time frame, 22.4 million – or 35 percent – did so on a daily basis. This number represents more than a 100 percent jump from the size of the audience the year before. 

 

 

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Social networking and blogging emerged as the most popular daily uses of the mobile web access. It registered a 427% jump in traffic (January 2009 versus January 2008). News sites registered a growth of 188% and entertainment sites registered 107% growth in mobile web access.

In terms of applications, News related apps saw 22.3 million traffic, while search related apps registered 14.1 million users. Maps was popular amongst 8.2 million users. Overall, 32.4 million people used SMS to access news and information.
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comscore press release: http://www.comscore.com/press/release.asp?press=2752
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  1. […] John Rodrigues, Dipak Dave, Wallace Jackson Possibly related posts: (automatically generated)Daily Addiction: Mobile internetMobile Website Marketing and SEOMobile webWeb sites, browsing ,mobile internet and some issues ….. […]


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