Ronnie05's Blog

Worldwide Mobile and Smart Phone Sales: Q1,2009 Industry Update

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on June 17, 2009

Source: Gartner
Reference/ 2008 Market share archives:
http://technologyandtelecom.blogspot.com/2009/03/mobile-operating-systems-by-market.html
http://technologyandtelecom.blogspot.com/2009/03/smartphone-market-share-update.html
http://technologyandtelecom.blogspot.com/2009/01/how-nokia-blinked-in-america-classic.html
http://technologyandtelecom.blogspot.com/2009/03/smartphone-market-share-update.html

1.Worldwide mobile phone sales totalled 269.1 million units in the first quarter of 2009, a 8.6 per cent decrease from the first quarter of 2008.
2.Smartphone sales surpassed 36.4 million units, a 12.7 per cent increase from the same period last year
3.Overall sales in the first quarter of 2009 registered the biggest quarter-on-quarter contraction since 2001.
4.Since 2001, this was also the first time the market contracted year over year during the first quarter, a period traditionally helped by strong seasonality in the Asia/Pacific market. The channel intensified its efforts in the first quarter of 2009 to reduce the levels of stock it holds. Stock reduction is intended to minimize capital investment in response to low consumer confidence.
5.Sales into the channel were just short of 244 million units in the first quarter of 2009, while sales to users were just over 269 million units — a difference of 25 million units, compared with 17 million units in the fourth quarter of 2008, the biggest difference ever recorded
6.Channel inventory reductions will continue into the second quarter of 2009, albeit with lower volumes
7.Smartphone sales represented 13.5 per cent of all mobile device sales in the first quarter of 2009, compared with 11 per cent in the first quarter of 2008.
8.With inventory-reduction efforts expected to continue in the second quarter of 2009, although to a lesser extent than what we have seen so far, and better-than-expected figures for the first quarter of 2009, overall sales to users for 2009 will remain considerably higher than the sell-in that many vendors are expecting
9.Device vendors will focus increasingly on smartphones, improved user interfaces and services to differentiate themselves and fuel consumer demand.

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