Ronnie05's Blog

Demystifying Twitter (Part II): Usage charecterestics

Posted in Social context, media and advertising by Manas Ganguly on June 30, 2009

Contd from earlier post http://technologyandtelecom.blogspot.com/2009/06/demystifying-twitter-one-way-one-to.html

Activity levels of Twitter Users
Data collected from Twitter Grader (4.5 million users) has some interesting inferences that need to be taken note of:
1. 79.79% users failed to provide a homepage URL
2.75.86% of users have not entered a bio in their profile
3.68.68% have not specified a location
4.55.50% of suers donot follow anyone
5.54.88% have never tweeted
6.52.71% have no followers

 

9.06% of all Twitter users are inactive (less than 10 followers, 10 friends,10 updates). Of the ones, who are thus classified to be active, and have a bio, loaction, hompage URL:

 

1. Average user tweets .97 times a day
2. An average user has tweeted 119.34 times in total
3. The average user has a following to follower raio of .7738

 

In terms of content of tweets:
1.1.44% of all tweets are retweets
2.37.95% of all tweets contain an @ symbol (mentions)
3.33.44% of all tweets start with an @ symbol (replies)

 

Most users stretch the 140 character limit to the max in an attempt to get as much content as possible into every update.The distribution of postings over days and times of day shows us that business hours during the business week in the US are the most popular.
Twitter usage
The maximum concentration of Twitter use is in US, followed by Canada and UK. Australia is the next in the list.

Demystifying Twitter (Part I)

Posted in Social context, media and advertising by Manas Ganguly on June 30, 2009

A Report from Harvard Business Publishing house categorizes and says that Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.

Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?

Here’s sampling two independent studies on the Twittersphere (The Twitter eco-system):

1. A study on the user demographics and usage phenomenon by Harvard Business Publishing (Sampling about 3 lakh Twitter users)
2. Another study by Hubspot on activity levels of Twitter Users. (Sampling about 4.5 million users)

User Demographics and usage styles
Compared against other online social networks; 80% Twitter users have atleast 1 follower/following. This is in contrast to the online social portals, which register 60 – 65% single friend status. The other marked departure from social networking standards is the following/follower pattern. Most of the online social networks activity is focusssed around women, where as in Twitter, the activity is centred on men.

It might point to the fact that content produced by Men on twitter is perceived to be more compelling than a typical social network and content produced by women is less compelling (because of lack of photo sharing, detailed biographies etc)

Twitter Followers

The Twitter usage pattern is also very different from a typical on line social network and a Twitter user contributes very rarely –> The median lifetime tweets per user is one which translates to over half the twitter users retweeting less than once every 74 days.Twitter Users IIAt the same time there is a small contingent of users who are very active. Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue – Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia’s edits ii. In other words, the pattern of contributions on Twitter is more concentrated among the few top users than is the case on Wikipedia, even though Wikipedia is clearly not a communications tool. This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.
Twitter Followers II

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