Ronnie05's Blog

RIM’s attempt at social networking: Will it taste success?

Posted in Mobile Devices and Company Updates, Social context, media and advertising by Manas Ganguly on July 14, 2009

Blackberry IIRIM’s attempt at Social Networking is profiled here. However, there are natural and relevant doubts on the efficacy of the idea RIM through the social Media..

Research in Motion is about to launch a new social network for its BlackBerry App World store. The new site is called MyBlackBerry and it will allow device owners to create a social profile where they can share opinions and recommendations for their favorite applications and accessories, the story said. Users will also be able to share tips and tricks for using their devices.

The new site will look more like a user group bulletin board than a true social networking site. The site will be personalized so that people can connect with others using the same device they have. For example, someone with a BlackBerry Storm will be able to chat or share information with others using the Storm.

The new social network site comes as RIM struggles to gain attention for its App World store. Unlike the iPhone App Store, which has more than 50,000 applications and has had millions of downloads, the BlackBerry App World store, which launched in March, only has about 2,000 applications.

The success of social networking through Blackberry handsets doesnot sound to be a winning proposition in face of giants such as Facebook, Twitter, MySpace with dedicated widsets sitting on other smartphones. The website may at best become a Blackberry users P2P platform. That may not however satisfy the need of Blackberry to keep itself relevant in the age of social networking.

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