Ronnie05's Blog

iPhone users most satisfied lot? (A US study)

Posted in Mobile Devices and Company Updates by Manas Ganguly on July 28, 2009

Though Apple continues to hype the iPhone and the multitude of applications available through its App Store, iPhone users are indeed the most satisfied smartphone users and exhibit the strongest brand loyalty, according to a recent survey compiled by analytics firm Crowd Science.

Of those surveyed, 40 percent use a smartphone and one-third of those are iPhone users. The iPhone users gave Apple’s smartphone a 73 percent overall satisfaction rating, compared with a 52 percent satisfaction rating from users who had a BlackBerry device from Research In Motion and 41 percent who were satisfied using another smartphone.

Further, iPhone users plan to stick with the device, according to the survey. Fully 82 percent of current iPhone users would buy an iPhone again, compared with 39 percent of BlackBerry users who would purchase a BlackBerry again. Additionally, the survey found that 38 percent of non-iPhone users would switch to the iPhone for their next phone purchase, compared with 14 percent of non-BlackBerry users who said they would get a BlackBerry as their next phone. One final iPhone stat: Ninety-seven percent of current iPhone users surveyed said they would recommend the device to someone else.

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Of the total sample, four out of ten use some type of smartphone and one-third of these use an iPhone.

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Among those possessing a smartphone, most use it for both business and personal purposes (71 percent), with only 3 percent who use it for business only.”

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IPhone users exhibited higher overall satisfaction with their phone than Blackberry and other smartphone users

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IPhone users exhibit a strong loyalty to the brand. An overwhelming majority of iPhone users (82 percent) would purchase an iPhone again. As for non-iPhone users, almost four-in-ten (38 percent) would switch to iPhone for their next purchase, while 14 percent of non-Blackberry users would switch to Blackberry for their next mobile phone purchase.

While there are irregularities in the data collection mechanism and iPhone users have been given more weightages (compared to Blackberry, which numerically is larger than the iPhone), the results could be looked at from a “directional” perspective.

 

Ref: http://www.fiercewireless.com/slideshow/numbers-iphone-brand-loyalty?img=2

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