Ronnie05's Blog

Social Networking figures double (2007 -09)

Posted in Social context, media and advertising by Manas Ganguly on July 29, 2009

This doesnot come as a surprise after the explosive growths registered by Twitter, Facebook, LinkedIn and others. According to a Forrester research, the number of social networking users in USA has doubled since 2007.

forrester-study55.6 million Users – or just less than 1/3rd of the population – in the US now visit social networks at least monthly. That’s up from just 15 percent of adults in 2007, and around 18 percent last year.

 At that level, social networking is now more popular than instant messaging among adults, which 54.3 million people report using. However, watching video, online shopping, and email are still more widely used than social networks.

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