GMail: Steaming forward on unlimited memory and Apps bundles
Gmail nudged past AOL Email with 37 million unique visitors compared to 36.4 million visitors for AOL (comScore estimates). This puts Gmail in sight of the No 2 player, Windows Live Hotmail, which has 47 million unique visitors. Yahoo leads the field with an impresive 106 million monthly unique visitors. For once the Google Yahoo Microsoft rankings change tags (Google leads the Search market shares over the other two by a heavy margin).
Over the last 6 months, Google’s unique visitors count increased 25% compared to Yahoo’s 16% increase and Hotmail’s 8% increase. AOL lost out the race because of a 22% decline in its Monthly unique visitor count!
While one of the primary lures of Gmail has been its unlimited memory, the race ahead for Google will be decidedly mainly on its ability to keep pumping new enhancements through Google Labs!
Earlier, in the month of July 2009, Google finally took off the beta label off Gmail, Google Docs, Google Calendar and GTalk. Gmail which was launcheed on April, 2004 has become Google’s most popular non search application.The reason for Google to take off the beta label is primarily marketing, since it sells these Google Apps bundled together for businesses for $50/per user/per year. While the removal of the Beta tag doesnot impact individual consumers, the presence of Beta Tag was certainly an issue with business consumers!
Google Apps are now used by nearly 2 million businesses and they account for hundreds of dollars in revenues for Google. For the enterprise customers, Google is also adding two new features: The ability to delegate access to an email account to another person such as an administraative assistant and enhanced retention features for compliance purposes.