Ronnie05's Blog

Google Visual Search: Driving Digital ads

Posted in Applications and User Interfaces by Manas Ganguly on December 7, 2009

Google seems to be firing on all cylinders. Quite literally. A month or o back , I covered the Google voice search which allows searching phonetic strings within an audio recorded piece. Now Google aces it with Google visual search on its Android smartphones.

Google is working on Google Goggles, a visual search mobile application that lets users take a picture of a location from their Android-powered smartphone and trigger a Google search that pulls up information associated with the image. Pairing digital ads, possibly from Google’s AdMob acquisition, is a natural way to make money from visual mobile searches. Many people take pictures from their increasingly improving smartphone cameras daily, but imagine if those users could leverage the images as search tools instead of simply fun pictures to look at.”

Imagine you are on travel in Paris and you visit a museum. If a picture catches your attention you can simply take a photo and send it to the VMS service. Within seconds you will receive an audio-visual narrative explaining the image to you. If you happen to be connected to a 3G network the response time would be below a second

Visual advertising content may be displayed on a digital billboard or large television screen. A user may take of picture of the billboard and the displayed advertisement to get additional information about the advertised product, enter a contest, etc. The effectiveness of the advertisement can be measured in real time by counting the number of “clicks” the advertisement generates from camera phone users. The content of the advertisement may be adjusted to increase its effectiveness based on the click rate.

Advertisements

One Response

Subscribe to comments with RSS.

  1. uberVU - social comments said, on December 19, 2009 at 8:42 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ronnie051178: Google Visual Search: Driving Digital ads: Google seems to be firing on all cylinders. Quite literally. A month or … http://bit.ly/8BgkCh


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: