Google Visual Search: Driving Digital ads
Google seems to be firing on all cylinders. Quite literally. A month or o back , I covered the Google voice search which allows searching phonetic strings within an audio recorded piece. Now Google aces it with Google visual search on its Android smartphones.
Google is working on Google Goggles, a visual search mobile application that lets users take a picture of a location from their Android-powered smartphone and trigger a Google search that pulls up information associated with the image. Pairing digital ads, possibly from Google’s AdMob acquisition, is a natural way to make money from visual mobile searches. Many people take pictures from their increasingly improving smartphone cameras daily, but imagine if those users could leverage the images as search tools instead of simply fun pictures to look at.”
Imagine you are on travel in Paris and you visit a museum. If a picture catches your attention you can simply take a photo and send it to the VMS service. Within seconds you will receive an audio-visual narrative explaining the image to you. If you happen to be connected to a 3G network the response time would be below a second
Visual advertising content may be displayed on a digital billboard or large television screen. A user may take of picture of the billboard and the displayed advertisement to get additional information about the advertised product, enter a contest, etc. The effectiveness of the advertisement can be measured in real time by counting the number of “clicks” the advertisement generates from camera phone users. The content of the advertisement may be adjusted to increase its effectiveness based on the click rate.