Ronnie05's Blog

Search: Competition spurs innovation and dynamism

Posted in Internet and Search by Manas Ganguly on December 14, 2009

Advances in online search have been picking up momentum in recent months, culminating in a burst of announcements this week that could change the face of search all together, according to industry watchers. They see the increasingly heated battle between Microsoft and Google as bringing an avalanche of innovations that should continue well into 2010 or 2011. Google has the keys to the castle and everyone else is storming the gates. Whenever you have heavy competition, you’ll see rapid changes.

Google started giving real time search results to its users this week. That means users who query a topic can get results only a few seconds old, and it also means that Twitter posts will also be pulled out in users’ result lists. Google this week also unveiled Google Goggles, a photo-based search. That announcement came the week after Google announced that it was personalizing search results.

Not to be left out, Microsoft Bing last week released the beta of the latest version of Bing Maps. The feature-rich update has some industry watchers saying that Bing may have bested Google Maps at its own game.

Search, which used to be a slow evolving domain once, has seen a wave of change in the recent times. While, search has never really been static. search is growing from something that served up the same search results to everyone to a service that’s more individualized and more about images, video, tweets and posts. Search is starting to look much more like the dynamic online lives of its users. It’s getting much more personal and granular. With these new capabilities, you can now pull up much more specific results that resolve down to a single – non-famous — person or opinion.

The competition between Microsoft and Google is driving a war of innovation and a constant ‘upping the bar’ in terms of features and function. And the face of search is changing as a result.

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  1. uberVU - social comments said, on December 25, 2009 at 2:12 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ronnie051178: How competition is spurring growth, innovation and dynamism in search. https://ronnie05.wordpress.com/2009/12/14/sj5/


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