Ronnie05's Blog

Apple and Microsoft:Study in contrasts

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on December 18, 2009

Yet another report by yet another survey agency has yet again concluded the usage disruption that the iPhone is bringing about in mobile computing. Morgan Stanley puts Apple in the pole position to control mobile internet computing. Not only that the study also concluded that the iPhone, iPod touch and iTunes platform has seen the fastest rate of adoption of any new technology in history.Though the iPhone and iPod touch represents just 17 percent of global smartphones, the two devices are responsible for 65 percent of handheld Web browsing, according to Net Applications, and half of all mobile app usage, according to AdMob. Compare that to Nokia’s Symbian platform, which has 45 percent of all mobile devices, but just 7 percent of the Web share.

The Morgan Stanley presentation goes on to define the future of the mobile Internet as the overlap between social networking and mobile devices (Haven’t we heard that before?).

Smartphones have been smartphones for a while, but Apple is perhaps the first device and platform which pioneered the internet on the handheld. The iPhone thus has become more than a device as it integrates internet, social networking, music and gaming into the handheld device helping people live out their “internet lives” seamlessly. The US markets are definitely swaying away to the iPhone and Apple.

In another report, by Comscore which measured the usages of smartphone and operating systems, Apple has upstaged Microsoft as the No.2 smartphone in US. The bad news for Microsoft is that there is Android in 2010, which is waiting to get past Microsoft. As reported earlier in a post, Android will ship through 50 or more devices in 2010 and it is only a matter of time before, Android pushes past Microsoft. Microsoft’s WinMo 6.5 has been a damp squib (it was supposed to be Microsoft’s answer to Android). Microsoft can only hope that WinMo 7 is able to work it out for them provided it is released before Microsoft is all and written off by the market. There is a dangerous trend building on that as well.

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  1. uberVU - social comments said, on December 19, 2009 at 5:45 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ronnie051178: Apple and Microsoft:Study in contrasts: Yet another report by yet another survey agency has yet again concluded the…

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