Ronnie05's Blog

The Increasing Influence of Internet: 2009 stats

Posted in Internet and Search by Manas Ganguly on February 7, 2010

In an earlier post, i had published a graphic from Creative Cloud about the impact of Twitter in terms of what it would mean to print Twitter. This post is about the state of Internet use and adoption in 2009.This is a successor to the earlier post Internet in Numbers.

The focus is on exactly who uses the Internet, and how often. It breaks things down by gender, age, income level, and nationality. It even serves up average broadband speeds for both landline and mobile users at the bottom. Some of this stuff surprised us a bit — For example, desktop computers are still much more common than laptops. You wouldn’t guess that in day-to-day life in the developed world — at least not when it comes to personal use.

Here are some of the other points (the image itself is farther down):
– There’s no gender bias when it comes to the Internet; 74% of men use it, and so do 74% of women.
– The older people are, the less likely they are to use the Internet. 93% of people ages 18-29 use it, but only 38% of people 65+ do. 65 is where the big drop off happens, though; 70% of people 50 – 64 are online.
– As you might expect, the higher their income level, the more likely it is that someone has broadband access.
– Education is correlated as well. 94% of college grads are online, while only 39% of people with less than a high school education are.
– Internet use is up significantly in just the past five years. In 2005, 27% of people surveyed used the Internet “several times a day.” Now it’s 38%.
– 58% have a desktop computer. 46% have a laptop.
– Ages 25 – 44 make up the majority of people who blog. Only 7% of people under 25 do — that’s an even lower percentage than people 55 – 64! Have the youngsters latched on to other new media?
– 54% of bloggers consider themselves experts on whatever it is they’re blogging about.
– Norway is the country with the highest level of Internet penetration. The United States is in fifth place.
– Japan has the fastest Internet connections on average. No surprise there.
– The average mobile Internet connection clocks in at around 700 Kbps.

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