Ronnie05's Blog

The rise and rise of Facebook

Posted in Internet and Search, Social context, media and advertising by Manas Ganguly on February 16, 2010

Social Media is fast coming of age, given that Facebook has eclipsed Google as the biggest referral site on the Internet. The “friend-casting” of information has helped propel Facebook into a major force in directing traffic around the Web according to traffic analysis firm Compete. This is just another sign of how the “social web” is becoming an increasing dominant force in terms of driving traffic flows on the Internet making it a big threat against web giants such as Google, MSN and Yahoo. 13 percent of the traffic to major web portals like Yahoo, MSN and AOL came from Facebook. Traffic from Google generated just 7 percent, which Compete said actually put it third in traffic sources behind eBay, which accounted for 7.6 percent. Facebook’s prominence positions social media as Internet’s next search engine.

In an earlier post, i had blogged about Google and Facebook on a collision course with Facebook entering the web mail space, while Google integrating Google Buzz on GMail.

Stumbled across a set of stats on Facebook’s increasing influence.

Company Figures

• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

Average User Figures
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends more than 55 minutes per day on Facebook
• Average user clicks the Like button on 9 pieces of content each month
• Average user writes 25 comments on Facebook content each month
• Average user becomes a fan of 4 Pages each month
• Average user is invited to 3 events per month
• Average user is a member of 13 groups

International Growth
• More than 70 translations available on the site
• About 70% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the translations application

• More than one million developers and entrepreneurs from more than 180 countries
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 500,000 active applications currently on Facebook Platform
• More than 250 applications have more than one million monthly active users
• More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008
• More than 60 million Facebook users engage with Facebook Connect on external websites every month
• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

• There are more than 100 million active users currently accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

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