Ronnie05's Blog

The debate on Searchability versus Sociability of the Net: Facebook versus Google

Posted in Internet and Search, Social context, media and advertising by Manas Ganguly on March 24, 2010

Continuing on my earlier post of Google and Facebook on collision course, This post is about the how Google and Facebook are polarizing Internet in The Search Habit and the Networking Habit.

A latest report by the European Research and Consulting Firm, Insites Consulting has estimated the number of social media users on the internet globally at 940 million. The other way round, 72% of the Internet users of the world are a part of at least one social media network. That puts the internet users number at approximate 1.3 billion (roughly the size of India’s total population).

Yet another report from Hitwise has concluded that for the week ending March 13th 2010, Facebook overtook Google as the most visited site in US. This isn’t the first time that Facebook has taken this credit. On Christmas Eve, Christmas day and the New Years, Facebook had become the No 1 site in US when people had logged online to wish their friends and relatives. Facebook and Google accounted for 14% of all US internet visits last week. With over 400 million users and growing, Facebook is quickly becoming the prime destination for many users of the web. While Google is used for search, Facebook is the main tool used to communicate with friends, and more recently, to play games. For the week ending March 13, visits to Facebook.com accounted for 7.07 percent of all Internet traffic in the United States, and Visits to search engine Google made up 7.03 percent. An year ago visits to Facebook accounted for only 2.48% of the total US traffic whereas Google accounted for 6.46%. This important milestone for Facebook shows that social connection and social media are truly outpacing traditional means of communication and connections.

The Hitwise figures only cover visits to the Google.com site, meaning that services such as Gmail, YouTube, Google Maps and searches carried out in a box in a browser toolbar are excluded. Taking all Google properties into account, the internet company accounted for 11.03 per cent of US website visits last week among the top 100 domains, compared with 10.98 per cent for Yahoo properties and 7.07 per cent for Facebook, according to Hitwise. Internet users worldwide spent more than five-and-a-half hours a month on social networking sites such as Facebook and Twitter in December 2009, an 82 per cent increase over the previous year, according to the Nielsen Company research firm. US users spent nearly six-and-a-half hours on Facebook compared with fewer than two-and-a-half hours on Google.

So then does this mean that the Internet is becoming more sociable rather than more searchable i.e the trend is changing from sponsored information (Google) to recommended and word of mouth information and conversation. Behavioral tendency favors information from users than the sponsored links. It certainly looks that way for the moment. Remember how Google (The God) ended up adding the Buzz to its emails to counter the Facebook effect.

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6 Responses

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  1. […] from earlier post about the debate of Searchability versus Sociability of Internet and Google, Facebook on a collision […]

  2. […] here is Google, the common enemy. However to me it is the evolution of the internet from being search led to social led. At stake, analysts say, is the ability to know more about users, and to charge more for ads that […]

  3. […] debate- Internet-Searchable or Social seems to now precipitate towards the later.However, the changing landscape of internet has a few […]

  4. […] individuals. This then raised a question around the more effective nature of Web: Whether it was Social led or Search led ? By making the web social, Facebook was undermining the kind of Internet: […]

  5. […] knows each individual and collective behavior patterns well enough to predict what users will like even without actively expressing intent. Facebook can […]

  6. […] course (Part II) Traffic, Stickiness and Engagement: Facebook steals the march over Google The debate on Searchability versus Sociability of the Net: Facebook versus Google Facebook and Google on Collision […]


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