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Q1, 2010: Smartphone Market shares

Posted in Industry updates by Manas Ganguly on May 8, 2010

Presenting the IDC Smartphone report for 1Q 2010.

Growth of the worldwide converged mobile device market (commonly referred to as smartphones) more than doubled that of the overall mobile phone market in the first quarter, a sign the segment is in high-growth mode again. Device manufacturers shipped a total of 54.7 million units in the first quarter of 2010 (1Q10), up 56.7% from the same quarter a year ago. In contrast, the overall mobile phone market grew 21.7%. Converged mobile devices accounted for 18.8% of all mobile phones shipped in 1Q10, up slightly from 14.4% in 1Q09. The smartphone market’s growth is impressive too when contrasted to the 38% growth in the fourth quarter 2009, which is typically the strongest quarter of the year.

Consumers are gravitating to smartphones not just because the devices themselves look ‘cool’ and ‘slick’, but because the overall experience aligns with their individual tastes and demands. Users are seeking – and finding – experiences that are intuitive, seamless, and fun.

IDC expects higher smartphone sales this year will be a result of greater awareness, increasingly affordable data plans, and the global economic recovery. More and more consumers are aware of smartphones now due to positive referrals from friends and family and manufacturer’s mass media campaigns. Coupled with increased confidence on the part of consumers, these factors will create a perfect storm of demand for suppliers this year.
• It is heartening to see Motorola storm it back in reckoning riding the success of Droid, Cliq, Moto expects to launch 20 different models and ship 12–14 million Android smartphones this year.
• Nokia holds on to its market share basis some good performances by the E71,E72 and the entry level smartphone line up (5800 Express-music) which has seen some measure of success globally.
• HTC seems to be clearly benefitting from its Android tie ups and HTC better than market performance sets the tone for a losing proposition for WinMo and the rise of Android OS.
• Apple’s juggernaut is clearly unstoppable more than doubling it 1Q09 volumes.
• Blackberry devices increased 50% Y-on-Y, and going forward BlackBerry OS 6.0, which promises a smoother and more interactive user interface will be a big growth engine for RIM.

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