Ronnie05's Blog

Social Gaming: Big Business on Mobiles

Posted in Gaming by Manas Ganguly on July 5, 2010

With the advent of 3G services, Social Gaming is at its “point of inflection”.

Game developers in India are looking at mobile phones as a new platform to launch new games as successful 3G bidding and arrival of smartphones are beginning to give social gaming a much needed fillip. The other factor that enhances social gaming as a market has been the reducing cost of ownership of smartphones. Demographically, 70% of the social gamers are Males and most of them in the 15-24 years bracket.

The social gaming market worldwide is estimated at $60 million, of which the mobile gaming market is registering a 45% CAGR. Globally, Gaming is expected to become a billion dollar industry by 2012. In India the social gaming industry is still in nascent stages but is expected to multiply 6 times in the next 3 years to Rs.1,500 crore which would contribute nearly 13% of the overall mobile VAS market in the country. Currently, the mobile gaming market is 3% of the mobile VAS market in the country. This growth will be possible as 3G rollout will push the current 5 crore social gaming active users by 300% to 20 crore active gamers.

The big names in the business are all launching their Mobile social networking gaming platforms:
1.ibibo.com is planning to make all its games available on the mobile network
2.Aircel and Airtel are pushing social and mobile gaming as means to drive their GPRS/online traffic
3.Gaming is one of the big categories in the Ovi mobile store
4.ADAG has also launched Jumpgames to tap into mobile social gaming network
5.Indiatimes launched a mobile game based on the movie I hate love stories
6.Zapak is also in talks with mobile operators for specific mobile gaming
7.Contents2win has launched a Mahabharata based soccer game.

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