iOS versus Android: All in way of massifying Mobile Internet!
The Inevitable has started to happen, or so it seems if Quantcast is to be believed. Quantcast, a web metrics firm has in its August data laid bare the fact that while Apple’s iOS remains the leading mobile operating system in the United States for accessing the web, but Google’s Android OS is catching up fast.As of the end of August, iOS, which powers the iPhone, iPad and iPod Touch, accounted for 56% of mobile web activity, while Android phones accounted for 26% and Research In Motion’s BlackBerry OS was a distant third and accounted for 9%.
Apple’s iPhone has seen a solid reversal of its downward trend since the introduction of the iPhone 4, however, this is offset for iOS share by the decline of the iPod Touch. The latest Android smartphones are hot – three models, the HTC Incredible, Sprint Evo 4G (also by HTC) and most recently the Motorola Droid X have all gained rapid adoption. The chart below summarizes these recent models along with the benchmark for Android handsets, the original Motorola Droid.
Whats moving up as a trend is that the iOS has been losing ground to Android steadily over the last year.Over the last year, iOS use for accessing the web has fallen 11%, while Android has risen 17%. RIM’s BlackBerry OS saw a 10% drop.
Another report by Nielsen estimates that Smartphone use was up 23% from the first quarter of 2010, to 25% of the U.S. mobile phone population. This is compared with 16% penetration in the second quarter of 2009 and by the end of 2011, the firm is projecting, smartphones will overtake feature phones. Mobile internet usage will increase at a compound annual growth rate (CAGR) of 15.7%, much faster than the CAGR of 2.1% expected in mobile subscribers over the same period
The numbers are important because as more mobile phone users head to the web, so will the opportunity for advertisers. In addition, retailers and other businesses will benefit in being able to offer services based on the location of the mobile phone users. An increasing number of mobile phones are shipping with GPS capabilities, leading the way to a proliferation in location-based services.
Subscribe to comments with RSS.