Ronnie05's Blog

Android Rules Global Smart-phone Forecasts

Posted in Industry updates by Manas Ganguly on September 11, 2010

A day after my initial post of Android’s takeover of Smartphone markets with anecdotal references from Piper Jaffray, Gartner has come up with what they think the OS markets would look like in 2014, which is well… quite close to what many of us possibly know already. I call it massification of the Android and Android’s challenge to the Symbian.

Gartner expects manufacturers such as Samsung to launch many new budget Android devices in 2H10 that will drive Android into mass market segments. Other players, such as Sony Ericsson, LG and Motorola, will follow a similar strategy. This trend should help Android become the top OS in North America by the end of 2010. Might I add to this, that the white label manufacturers from China will be the ones who will take Android to the masses in the Asian and African context.
CSPs/Telcos and mobile device manufacturers alike will need to revisit their platform strategies and balance the need to pursue platforms with the highest current demand against the need to maintain differentiation with unique devices. CSPs/Telcos will likely reduce the number of platforms they offer, to reduce their support costs and clarify their propositions to market.

Gartner predicts that by 2014, open-source platforms will continue to dominate more than 60 percent of the market for smartphones. Single-source platforms, such as Apple’s iOS and Research In Motion’s OS, will increase in unit terms, but their growth rate will be below market average and not enough to sustain share increase. Windows Phone will be relegated to sixth place behind MeeGo in Gartner’s worldwide OS ranking by 2014.

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