Ronnie05's Blog

Amazon Apps Store: The strengths to be/ and the weaknesses

Posted in Applications and User Interfaces by Manas Ganguly on January 9, 2011

This is the second in a series of three posts detailing the Amazon Apps Store and its effects on other outliers!. Read part 1 of the post here.

Strengths in the Amazon Apps Store Proposition

Amazon which directly competes with eBay could be a genuine threat to Apple and Android in the apps business as it leverages its leadership in the online retail market. Users are already accustomed to its online payment system for buying goods, which gives an advantage to Amazon.

Amazon already sells a huge amount of digital content ranging from e-books to video-on-demand. Their MP3 stores are the most sizeable Android MP3 stores. Amazon also a huge video library which is an additional leverage, when-ever it is that Android starts supporting video content. So when, when Google TV becomes more widely adopted, then Amazon obviously has a lot to gain if it has an application presence in the connected digital space of the consumer.

Amazon also excels at promoting and recommending products based on the user’s purchasing history, which is a useful feature especially while a user is searching for an appropriate app among thousands of apps. The ability of the store to make search and discovery of Apps simpler is by itself a very big leverage as Apple and Google realize in trying to manage their 300K and 100K applications.

Customers will be able to browse through applications from their phone or on Amazon.com using their desktop computers, and they’ll be able to ‘send’ applications they buy to their mobile device.

Here’s a summary of the strengths and weaknesses that Amazon brings to the table:

Contd here

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  1. […] of three posts detailing the Amazon Apps Store and its effects on other outliers!. Read part 1 and part 2 of the […]


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