Apple’s social layer: Come alive in iOS5?
Ping was Apple’s first effort at get a Facebook like network of users going for itself and it depended on its Music streaming services from the cloud, which was led by its acquisition of Lala. However Ping hasn’t really taken off inspite of the success of the iPad, iPhone and now the Apple TV. So, this time around Apple reloads its effort at Social Networking and in full measure. By full measure, I only mean that Apple is not just depending on Music streaming services from the cloud, it is putting a social layer in iOS 5.0. Expect a few vestiges of this service to surface in iOS 4.3 which should be round the corner. Essentially the dots that Apple would be joining to showcase this layer is as follows:
1. “Find my Friends” service which should be an integration of the phonebook and maps. Apple also has a patent on something called the iGroups, which should in a lot of measures be close to Facebook
2. The iOS 4.3 Beta release showcases the Media Stream service which in its present version is limited to Photo Streams only! Knowing Apple iOS 5.0 would integrate Video Streaming/ Sharing and Music Sharing/Streaming. Out here, Apple has Lala’s expertise for the Music bit.
3. Thirdly, it is expected that all or a significant bit of Apple’s social services will be cloud based. Thus the experience is customized for the user. Apple calls this the MobileMe- a users personalized experiences hosted and streamed from the crowd across all Apple devices.
Putting all these services in a single Interface is where Apple’s legendary prowess with interfaces could really make the experience out of this world. Apple has a reference from the Kin Studio which does all the above listed and More. Microsoft may have dropped Kin, but Apple could take a leaf from Kin’s book to deliver outstanding social networking experience across devices and services. Lets hope to see the Apple magic soon.