Ronnie05's Blog

We’re only scratching the surface with the current lot of Smart TVs (Hint: The possibilities are Limitless)

Posted in TV and Digital Entertainment by Manas Ganguly on May 1, 2011

In an earlier post i had blogged about Smart TVs with features such as search and social networking, web browsers, apps, media sharing capabilities, video calling, streaming rich internet media, WiFi and others. However, the argument here was that for everything that the Smart TV does, an iPad does better except perhaps a large screen 3D experience.

Paul Otellini, CEO Intel in an interview some time back stated that we are only scratching the surface in as far as Smart TV is concerned. I second that and i firmly believe that possibilities are limitless. A Skype, Facebook or Twitter integration is really the low hanging fruit here. I am attempting to list out possibilities of internet based Smart TV experience here:

1. The TV could become a Library of media titles which could mean that BBC, Universal, Sony pictures and other such content owners could put thier whole content catalogue up for discovery and purchase by the user.

2. A Smart TV with a 25GB space in the cloud where the user could store all his media and entertainment stuff is another possibilities. Imagine not having to purchase DVDs and Blu-rays of favorite movies and shows. The whole content bit goes digital with the user purchasing media online and putting it in his personal cloud based hard drive. He would also have the option of taking CD back ups mailed to his home. Neat!

3. Related content: A quick index of all web based related content available to the user for detailed and comprehensive updates. An example here: If i am keen to know more on a particular news snippet which BBC is televising, i could immediately check with CNN, ABC, Fox and more on more information on that piece.

4. Media would be consumed across all devices such as smartphones, tablets, computers. It would be interesting if all such media snippets which is being “Favorited” could be sent to my TV cloud for leisure viewing. Remember the You Tube video which you are crazy about, but every time have to search for before viewing. Now one could organize the content into the Smart TV cloud drive for ever.

5. Talking to the source. This one is my favourite part. The idea behind is that if the “smartness” could profile my media patterns and return results more tailored to my tastes. For example, if my media profile shows that i have seen 80% of Man U soccer games, my TV would then provide me information about the next Man U game and better, record it even if i am travelling, so that next time i switch my set on, it would provide me the option of watching the match.

6. Talking to source has other huge IP and privacy related possibilities such as profiled targeted advertisements on user opt-ins.

That would be my higher order list of feature empowerments from the Smart TV. Currently Smart TVs are talking highest features in TV and some integration with Internet. In times to come it would be more about personalized media wraps around users and usages with relevant and customized content: Smart Media?

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2 Responses

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  1. Werner Egipsy Souza said, on May 4, 2011 at 11:25 am

    What is even more interesting, is the scope for further analytics where the manufacturer of the T.V. or the channel provider, is able to attain the customer profile, and their usage patterns.


    • Manas Ganguly said, on May 5, 2011 at 10:04 am

      Hi Werner

      You have hit the nail exactly on its head. I would be blogging about possibilities of Smart TV in some time. I will share the blog with you.


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