Ronnie05's Blog

Domination Facebook style!

Posted in Social context, media and advertising by Manas Ganguly on June 14, 2011

The caption says it all: It’s A Facebook World … Other Social Networks Just Live In It – TechCrunch. The map substantiates:

The world is turning blue, Facebook’s color. Facebook has monopolized in two years with leadership in 119 out of 134 countries and has led to the exit of 8 Social Networking portals from the original 17. 30% of Facebook (205 million users out of the 700 million) are Europeans.

However, there is also an interesting reverse trend that Facebook Is Losing Users In The Countries Where It Took Off First. While Facebook continues it inexorable rise in Asia, LatAm, Africa and other places, its user-ship has seen a decline in US, Canada, UK, Norway and Russia thus suggesting that there is a saturation point beyond which users begin to burn out of service. While there are seasonal fluctuations in users, what is increasingly being established is that growth tends to halt once 50% usage is reached in each country.

However that does not knock out the steam out of Facebook which is increasingly leveraging mobile networks and feature phones to target users who aren’t on Facebook yet. However what looks to be a concern is whether a juggernaut such as Facebook will be able to live upto its $100 billion hype or will the cookie crumble.

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