Why Nokia chose Windows as against Meego, Android or any other OS?
Stephen Elop has been emphatic about the fact that N9 launched recently will be the ONLY MEEGO phone regardless of the success or failure of the N9. Elop has been extremely focused on the Nokia-WP tie-up as the future for beleaguered Nokia. Symbian and Meego have been relegated to science projects! With all this in the background Nokia’s N9 launch really seems pointless, doesn’t it? Promising or not,who would bet on an OS which is shelved even before it hit the road?
With Stephen Elop at the helm, Nokia is more than ever looking at partnering with Telecom Operators to bring handsets to markets. The insight here is that pricing and carrier marketing plans will be critical deal breakers for consumers when all other factors and brands are at level.
Nokia had 2 choices here, either to go with Meego and start from scratch all over again with a new OS, new eco-system, developers, partners and the service layers or embrace WP7. Meego OS maturity could easily take 18-24 months to happen. Meego acquiring critical mass and being of interest to the eco-system and the developer community was a choice that was fraught with risks. Nokia needed answers now and here and was hence looking at the big guys to partner with them. No doubt Nokia has a very fine looking OS in Meego, but maintaining an eco-system needs strong partners in service layer who are willing to commit to allocating resources for that particular platform. Which I think is a major weakness for Nokia.
Amongst the big guys, Apple was always “out of the consideration set” and Android would not provide Nokia a “preffered” kind of partnership. Besides, Nokia seems to think that the Android market is pretty crowded, to a good rational.
If you actually look at successful mobile ecosystems- Android & iOS; both of them have very stong service layers built around them. Nokia unfortunately doesn’t have the kind of reach Apple or Google has when it comes to developers or partners in service layer. (Services like iTunes, Google Docs, Google Music, iCloud etc)
Elop and his Microsoft connect, Microsoft service layer competencies and Microsoft’s efforts at making contemporary OS and the fact that Microsoft is the 800lb gorilla in software markets were the scoring points. On the other hand Nokia was critically lacking on these counts which made the marriage “ideal”. With Microsoft this service layer problem is solved, Microsoft has Bing, Xbox Live, Office, Skype, Exchange Server, SkyDrive, great developer tools etc. Competitively Meego is not as well positioned as Windows Phone OS.
Thus even if Meego and N9 will be well received, Nokia will have to go the WP7 way because it has shorter lead times there, ready eco-systems, greater acceptability/credibility and a larger market to address thru that partnership.