Ronnie05's Blog

Amazon Kindle Fire: Now we have something beyond iPad in Tablets!

Posted in Mobile Devices and Company Updates, Value added services and applications by Manas Ganguly on September 28, 2011

…is there some way that we can bring all these things (Amazon web services, Prime, Kindle, Instant video, the MP3 store and the Amazon appstore for Android) together into a remarkable product offering that customers would love.The answer is yes. It’s called Kindle Fire.”
Amazon CEO Jeff Bezos

Did the penny drop or the cookie crumble on Wednesday, the 28th September 2011 in the new wonder segment of devices: Tablets? It was about time.. users were waiting for a credible challenge to Apple’s iPad in the tablet segment. And while the 7” Android Kindle Fire doesnot exactly go head to head with iPad2, it does set the tablet segment up nicely. That was something that Androids and Blackberrys in spite of a considerable smart-phone presence have not been able to establish in the last 2 years. For starters, Kindle Fire sells for $200 (as against $400-$500 tag for 7” tablets), but it’s the little details that count and for Amazon, it’s the fact that this is an end-to-end device that really makes it outstanding. Kindle Fire is about the content and the content defines the Fire.

For starters, Amazon forked out a huge amount of customization on Android somewhere between Froyo 2.2 and Gingerbread 2.3 to a point where the Android interface seems to look very different from what it really is. Heavy modifications and kitsch on the Android platform apart Amazon made sure the mash-up works and works well. Amazon the great integrator balanced the Android topwork along with seamless integration with Amazon services.

Kindle Fire comes with a 1 GHz dual core processor, 7-inch capacitive touch screen with IPS display and a resolution of 1024×600, free cloud storage, 8 GB internal memory, battery life for 8 hours reading or 7.5 hours of watching videos and WiFi- nothing ground breaking in terms of device…. Except for the service integration- The cloud service which Amazon offers is the brightest part of Kindle Fire. 10,000 movies and popular TV shows, 800,000 books which cost $9.99 or less and 2 million free books – that’s the US customers get access to when they buy Kindle Fire. Amazon has also introduced a Silk Browser which is purported to be a new way of doing things on a tablet.

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