HTML5 – Future of the web (Of Winners and Losers) (Part II)
Mobile application developers will also benefit from having a consistent set of interfaces across their target platforms. Suffering currently from the high cost of developing for multiple platforms, as HTML5 is fleshed out with related technologies like WebGL and hardware device APIs they will increasingly be able to have a single source code base that can be deployed across a wide variety of mobile platforms. Third-party HTML5 frameworks like Sencha and Appcelerator already help make that possible.
Less obvious is the benefit HTML5 offers for mobile device vendors that are lagging in the war to gather applications. Many developers have ignored webOS and BlackBerry because of the high cost of developing a separate version of their applications. Running HTML5 will give those platforms a new lease on life — if webOS hasn’t completely disappeared by the time HTML5 has a chance to try and save it.
Amazon has been quick to realize the potential for HTML5 to unlock more content for its Kindle platform, announcing a new version of the Kindle e-Book format, KF8, that is based on HTML5, and an HTML5-based Kindle reader available on the web. What Amazon will lose in its proprietary lock on the Kindle format it is hoping to make up for with a surge of content suitable for its Kindle readers, resulting from the support of HTML5.
From the outside the apparent losers from HTML5 would seem to be Adobe and Apple. Adobe has been king of the cross-platform development hill with Flash, where it has a near-monopoly on development tools. Adobe is quickly gearing up with an impressive set of similar tools for HTML5, but it won’t have the same monopoly position it enjoyed with Flash. Countering its loss of market share, the total market may expand exponentially as HTML5 is likely to experience dramatic growth for the forseeable future — and of course includes the iOS platform as a target, always a sticking point for Flash. In the long run Adobe believes it can use its broad suite of tools to continue to be the leader in standards-based web development tools — HTML5 or not.