Lumia fails to ignite sales for Nokia
Ever since February 2011 and the “Burning Platform” memo from Stephen Elop, customers, tech geeks and consumers have awaited Nokia’s Windows Phone with baited breath. So then, Lumia was the prodigy even before it went to the drawing boards and there is a lot that rests on Lumia’s success for Nokia which in an year’s time has fallen from No.1 to No.3 in the smartphone race ceding its leadership to Apple and Samsung. Nokia’s Symbian smartphone market share declined from 36% in Q3 2010 to 17% in Q3 2011 in the smartphone operating system market while Microsoft’s Windows Phone 7 market share declined from 2.7% to 1.5% during the same period.
However things do not turn around that easy when you are on a downward trend with competitors galore and the competition is getting fierce every passing day. One has to put in more efforts that is required when there is a uphill task, but Nokia with Lumia did not give that impression. To woo the customers and bring back the loyal followers, a company like Nokia should have brought some uniqueness to the table but both the devices of the Lumia series do not give the customer anything significant, it does not make the customer feel special. Price of a product and more importantly value for money has and will always be the deciding factor to go for a product. But in the case of Lumia, Nokia fails to fulfill any.
Neither in terms of features nor in terms of price, Nokia Lumia could woo the customers.
• Lumia 800 features a 3.7 inch display-leading Android models moved to 4 to 4.5 inch display size some time ago
• Lumia 800 features pixel density of 250 ppi-about 80 below where new Apple, Samsung and, HTC models are
• Lumia 800 is 12 mm thick-about 40-70% thicker than the new wave of smartphones from Apple, Samsung, and Motorola
• Lumia 800 features only a single-core processor vs the dual-core chips from rival high-end smartphones
• Lumia 800 does not feature front-facing cameras or NFC technology, which is now arriving to cutting-edge Android models
No doubt, the Nokia Lumia is a great phone as appeared from the preliminary use and at par with the smartphones availability in the market in that price range of around Rs 30,000. Nokia can claim that if one can buy a smartphone at that price from a different vendor then why not from us? Well, the credibility of Windows phone comes as a big dampener. Nokia does not have to prove a point, it has been the leader so far but Microsoft’s mobile OS have never been a success when compared to the acceptance of Apple or Android OS. So, the customers would hesitate couple of times before putting $600 for a device that is as new as now, rather they would prefer to go for a product that is tested.
So, the big question for Nokia is how to drag those prospective customers for a Lumia experience. Nokia has to think out-of-the-box as well as put some more features in the device that is there in the box to get some new attention. Typically, you run twice faster to catch up if you have missed a single step in the race.
Bottomline: If Nokia were to regain its earlier halo in smart-phone space, it would be refuting a trend where a technology major who dominated the market at one point made a strong comeback after falling out of the market. Such comebacks are rare in Technology and mobility space. SO good luck Nokia!