Apple’s super sweet success in Q4,2011
Apple is predicted to become the first $trillion global company in 2016 and going by the momentum they seem to gather, it does seem very possible unless Apple becomes a victim of its own success. Apple sold 37.04 million iPhones, its flagship product, (representing 128 percent unit growth over the year-ago quarter) and 15.43 million iPad tablets (a 111 percent unit increase over the year-ago quarter). Apple posted a record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion. These results compare to revenue of $26.74 billion (73% increase YOY) and net quarterly profit of $6 billion, an increase of 117% in the year-ago quarter. Gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue. Apple sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.Apple’s cash and securities swelled to almost $100 billion.
The stellar results only emphasise the point that 2012 is going to be a good year for Apple with the iPad 3 and iPhone 5, which are expected to add to the growth story. The growth momentum going into H1, 2012 should be driven by demand in China as well as the low channel inventories.
With 37 million smartphones sold, Apple dominated the smartphone market during the fourth quarter, even while for 2011 as a whole, Samsung managed to edge out Cupertino as the year’s top smartphone manufacturer. An interesting anecdotal statistic to Apple iPhones sale first broached by Luke Wroblewski is that with 37.04 million iPhones sold, Apple sold more iPhones in a day (402K) than babies born globally in a similar 98 day period(300K)
While Apple reveals in its huge success and possibly takes the lead and momentum through to 2012, one question that begs to be asked is how long can Apple better its already unmatched stellar performance? Q1,2012 will be Apple’s China takeover story but what about Q4,2012? What device/devices will power YOY growth over a blockbuster quarter such as Q4,2011. Will Apple feel the strain of heightened expectations? Will it miss its god, Steve Jobs?