Ronnie05's Blog

Integrating the elements of convergence: The case for APIs

Posted in Internet and Search, Mobile Data & Traffic, The cloud and the open source by Manas Ganguly on February 28, 2012

Convergence has been the buzz word for a good part of the last decade and will continue to do so in this decade as well. However, for the discerning the definition or at least the meaning of convergence has now shifted from device convergence to technology convergence. The later being the superset of which devices are just another maifestation. So earlier its was the camera, the mobile phone, the GPS, the MP3 player and other such device charecterestics that really converged. However, in the present context it is the convergence of enabling technologies and the three big technologies that seem to be convergent at this time are: Mobility, Cloud Services and Big Data.

However, it is a relatively small lynchpin that drives the convergence of these three mega trends. Small in terms of what it is, but large in terms of the innovation spurts that it provides. The key here is APIs or Application programming Interfaces. APIs tie together the mega-trends in a fundamental and unalterable way. APIs are the lingua franca of the new wave in internet of all things combined with super mobility and seamless connectivity. In my mind, each of these three technology trends (on their own) will be on the fast track to commoditization and will risk facing the same fate as did most social business software plays. The magic and the premiums will come from contextual application of this innovation and smart integration.

To stake a few examples, Box.net as storage without document and device sync and collaboration is commodity. Apple’s iCloud as storage without ubiquitous local and iTunes media sync across devices is commodity. And Google Drive (as discussed here in Ben Kepes’ CloudU community) is also a commodity business not worth getting into had it not been for Google’s services such as Google Apps, Piccasa, and its media and unified communication capabilities under the Google Plus brand.

The premiums from big data, mobile access and cloud comes from
a) dynamically assembled media and content, and interpreted data in the cloud,
b) available wherever you need to consume and / or collaborate and
c) insanely focused and simple interfaces to complex backends.

Thats where money would be made in these commoditized services. APIs provide the integration through the value creation network. The only other differentiator in this case being experience!

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