Ronnie05's Blog

Search Battle Royale (Facebook versus Google) – Part I

Posted in Internet and Search, Social context, media and advertising by Manas Ganguly on April 30, 2012

Presenting a two post series on the future of search as Google and Facebook are evolving it each from its core sterngth perspective. This has been reproduced from an article by Drew Olanoff: Facebook versus Google- Who can win Search?

It’s a well-known fact that most people don’t get past page one of Google’s search results. This is why Google is doubling down on integrating a social layer into everything that it does. While algorithms can crawl the entire web to find relevant information, could the things that we share on Facebook become a better and more reliable data-set?

Searching the social network could get a lot better in the near future. Facebook is rumoured to be working on an improved search engine which will help users better sift through the volume of content that members create on the site, such as status updates, and the articles, videos, and other information across the Web that people “like”. Facebook and Google have one thing in common, they absolutely love data. The only difference between the companies may soon be the way that the data is shown to us.

Google’s approach to search
Even if you’re really good at using Google, it’s hard to find exactly what you’re looking for sometimes. As it appears now, even with the launch of Google+, Google scours the web for content and then churns it through an algorithm that decides which content is more relevant. The social layer that it has instituted allows its users to validate what the machines have already decided. That’s placing Search before social, algorithm over recommendations. This works really well because people view information differently, and there really is no such thing as natural language search. If the Internet was “flat”, meaning it wasn’t indexed at all, relying on people to find the content that might be relevant to you is like pissing in the wind. Basically, the experience is going to suck big time.

On the other hand, when you want to ask people for recommendations, you don’t even know where to start. For example, if you want to eat dinner but are`n’t sure what type of food you want, Google doesn’t really help other than to give you a list of sites that have lists of restaurants in your area.

Basically, Google has an extra step if you want recommendations.

Continued here

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