Building the future in Mobility: Facebook
Continued from the blog: Facebook needs to change the game
- 500 out of 900 million Facebook users are using Facebook through mobile devices
- In March, the average Facebook mobile user engaged with the social network for more than 7 hours, according to comScore
Going forward Facebook is expected to capitalize on mobility through advertising as it prepares for its IPO. That’s stats provided above give a lot of head-down time to which Facebook has to respond. Mark Zuckerberg’s, top priorities going forward is to transform Facebook’s mobile and advertising experiences and further integrate online apps into the platform
The big question is how the company can make more money with advertising on mobile. You can bet Facebook will figure it out considering advertising is the reason Zuckerberg and other insiders are about to become extremely rich.
For users, more advertising on mobile is somewhat of a drag, but there’s utility involved as well. A lot of what we’re doing on and with our mobile devices is being tracked by scads of application developers and device makers who aim to improve their products and marketing activities because they know what we like, where we go and how we spend our money. Needless to add, Facebook wants that data, too.
The ads we’ll be seeing on mobile will increasingly be highly relevant and the time is coming when we’ll get offers and ads pushed to our phones the minute we step over a retailer’s threshold at the mall.
Facebook is “just getting started” with its mobile app. As Facebook collects more data, such as location and which friends “like” certain products mobile ads will be better targeted to users.
Facebook’s initial public offering is set for this week and media outlets are stirring up a frenzy, reporting on everything from whether the company is overvalued at $96 billion to which character traits propel Zuckerberg to give speeches to groups of big-shot investors wearing a hoodie sweatshirt. Facebook’s mobile future is also getting a lot of attention.