Ronnie05's Blog

Microsoft’s platform fragmentation: The impact of V.2

Posted in Mobile Devices and Company Updates by Manas Ganguly on July 19, 2012

A difference in V.2 gives insight into the (non) user-centricness of Microsoft

June 20th 2012: Microsoft unveils the Windows 8!

October 26th 2012: Reported Windows 8 commercial launch!

Kudos has to be given for the Windows Phone feature designers and engineers. They created a phone that makes you feel more connected to your friends and family. The Live Tile updates are a small thing but make a huge difference for gleaning information. All that work has been undone by the way Microsoft announced Windows Phone 8.

According to estimates by Mary Jo Foley, Microsoft 7 sold 3.5 million units. And all these 3.5 million users dont get any shot to Windows 8. These 3.5 million users are the real Windows Mavens – a readily available bank of users who had moved to Microsoft 7 inspite of options such as Android and Apple. There are reasons for these 3.5 million to be bitterly dissapointed. There is a reason to think that the choice in purchasing a Windows 7 was in vain.  All they get is a shot at 7.8. The difference of V.2 here is more than just a number – it is an experiential change. It also shows that Microsoft still is all about technology and less considerate of the users and user loyalty.

As defined by Microsoft, Windows Phone 8 encompasses improvements that require better hardware, so old devices will not receive Windows Phone 8. Instead they will get the features compatible with their device and it will be called Windows Phone 7.8. 7.8 is not equal to 8. An engineer would appreciate the transparency. A general consumer will be disappointed. His trust is compromised. Would that be an improvement or platform fragmentation.

It shows that while Microsoft is thinking from a product perspective – putting out an outstanding product in the market, it really understands less of the 3.5 million users who are left out in the cold with only a minor improvisation in Windows 8.

Compare that to Apple, which establishes a general compatibility between its successive versions. What many dont know is while, not every feature in iOSx runs on the older devices, but Apple still calls it iOSx and users are happy that their device is running the latest OS.That is a significant gap illustrating how Apple knows how to present itself to the consumer compared to Microsoft.

So what is the difference between V0.2? Alienating the supporters of Windows  phone 7 instead of cementing their loyalty for Windows Phone 8.

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