If you are smartphone maker, you shouldnot ignore the BRIC! (IDC)
IDC today reports that China will by the end of this year over take US as the biggest smartphone market, globally. China will contribute a quarter of the global smartphone sales beating US at 17.8%. The growth in smartphone rightly comes from the top end as well as the economy-entry end. By 2016, IDC predicts China smartphone markets to come down to 24% of the globaal volumes.
India ranks in 4th with 2.5% contribution to the global smartphone sales. For the Indian markets this is up from 2.2% in 2011 and this figure is expected to grow to 8.5% by 2016. With 3G in nascency and the intrent habit catching on, the potential held forward by India is tremendous. Close on Indian heals is Brazil with 2.3% of the global numbers. Russia is also close at heals.
If you were a smartphone number the BRIC phenomenon is the “in” thing till 2016.