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Gartner: Q3, 2012 Mobile Phone and Smartphone Market shares

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on November 15, 2012
  • Worldwide sales of mobile phones to end users reached almost 428 million units in the third quarter of 2012, a 3.1 percent decline from the third quarter of 2011.
  • However compatred to Q2, 2012, the market has grown by 2.3% propelled by the growth of smartphones which added 15.6 million units to its Q2, 2012 number

  • Smartphone sales accounted for 39.6 percent of total mobile phone sales, as smartphone sales increased 46.9 percent from the third quarter of 2011.
  • Smartphones continued to fuel sales of mobile phones worldwide with sales rising to 169.2 million units in the third quarter of 2012.
  • The smartphone market was dominated by Apple and Samsung. Both vendors together controlled 46.5 percent of smartphone market leaving a handful of vendors fighting over a distant third spot.
  • In the smartphone market, Android continued to increase its market share, up 19.9 percentage points in the third quarter of 2012.
  • Although RIM lost market share, it climbed to the No. 3 position as Symbian is nearing the end of its lifecycle. Channel destocking in preparation of new device launches for RIM, resulted into (lower than usual) 8.9 million sales to end users in the third quarter of 2012.
  • With the launch of iPhone 5, Gartner analysts expect iOS share will grow strongly in the fourth quarter of 2012 because users held on to their replacements in many markets ahead of the iPhone 5 wider roll out. Windows Phone’s share weakened quarter-on-quarter as the Windows Phone 8 launch dampened demand of Windows Phone 7 devices.

All figures as per

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