Ronnie05's Blog

Connected Camera Begins!

Posted in Mobile Devices and Company Updates by Manas Ganguly on December 9, 2012

The headline reminds me of “Batman Begins!” – 1st part of Christopher Nolan’s Batman trilogy.

However, unlike the Batman series which made some epochal contributions to the world of movies – the Samsung Galaxy Connected Camera (Even while it breaks new ground in Camera connectivity to the Internet), isn’t essentially a breakthrough device in terms of the value that it brings to the customer. It does bring a novelty and innovation tag to Samsung – which is now exceeding itself and transforming itself from a Fast Follower (Read Apple) to a Innovator.

Firstly the specs and features and there isn’t much reading here- Clearly Samsung has extrapolated its competency in the Galaxy smart-phone and leveraged it to bring forth a device that centers on the Camera and the Networked. The device by itself is a smart looking thingie and from what the initial reviews say – it is dimensionally/ergonomically easy to carry around in the pocket.

Presentation41

Now then comes the all important question of how this device is positioned and will it be able to cut ice in a melee of converged devices. The key is convergence – and if the trend from EBook readers and MP3 players is read through – both these stand alone (single/dual function boxes) do not quite run the favor of customers. Both EBook readers and MP3 devices are onwards a gentle decline which in product marketing terminology would be branded as End of Life. The vote goes to the converged set of devices – which is this case is the smart-phone. The new converged devices pretty much does the same as compared to the connected Camera along with other moves such a music, gaming, browsing, calling, texting and more.

A critical component of the Productization and Penetration process is the Price. Priced at Rs.29999 (Rs.29850 on deals), the Connected Camera is dearer than the entry level DSLRs. A DSLR is a semi professional device that the connected Camera intends to substitute. However, DSLRs are much more versatile in terms of the Imaging technology – a touch screen camera with Applications is an interesting substitute- but there is nothing that can beat the concept of changeable lenses that the DSLRs provide. Thus the Connected Camera will not be a semi-professional/professional’s device of choice.

In effect, Smartphones will continue to rule Casual Imaging and DSLRs will rule the professional imaging – Thus leaving the Connected Camera with fewer options exceot perhaps a geek (with money) who just wants the device for the sake of having it.Bottomline – I dont see the Connected Camera carving out a niche for itself.

Thus the Connected camera to me is about Samsung’s coming of age on devices- the benefits in terms of capability and competency enhancement will accrue to the Galaxy Smartphone in its imaging division – a great way to take the challenge to Nokia Pureview.

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